You Are Your Own Brand.
As many Gen-Yers know, the job search isn’t the easiest feat to accomplish. We may feel as though we are simply just pawns in an older generation’s game of chess, but what we must learn is that it is truly about how you play the game. Life is a business, and you are your own CEO. Learn to create a strategic plan for yourself and be the one to implement it. Being able to control your own fate will ultimately lead you to what you want. Here are some things to realize and ways that you can market yourself to others: Just like Victoria’s Secret sells underwear and Best Buy sells electronics, you sell something that is unique — YOU. This includes your identity, personality, work ethic, goals, aspirations, fears and more. Think of yourself as a brand — as your own public relations, sales and marketing department all in one. Know how to sell the best version of yourself and position your image that will be favorable to all.